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MC²'s EcoFlex™ Exhibit System Helps Marketers Lighten Up in 2010

Reduce Drayage and Save in the New Year

Chestnut Ridge, NY (December 16, 2009) – Spend less time and money on trade show exhibiting in 2010 with MC²'s EcoFlex™ Exhibit System. A new way to look at rental solutions, EcoFlex™ is made of 65% recycled aluminum and is durable, lightweight, and flexible in design.

With EcoFlex™, marketers not only lighten up on cost, but time is significantly reduced in set-up and breakdown as well. As compared to a standard exhibit system, EcoFlex™ is 30% lighter, and on average, the system saves 50% time in set-up and removal as well as about 25% savings in drayage costs, which is often a large expense that exhibitors face.

MC² will introduce a new component to the EcoFlex™ system in early 2010 that will offer even more savings and design capabilities.

"EcoFlex™ is an effective way to successfully market brands in a cost-sensitive and environmentally-conscious business climate," says Matt DeMario, head of new product development, MC². "In 2009, we saw an 80% increase in use of rental systems because of its low maintenance, little hassle, and durability. These benefits translate into time and monetary savings, as well as reduced stress. With the exhibit set-up taken care of, marketers can turn their attention to closing sales on the show floor."

EcoFlex™ components are available in a wide range of sizes and help marketers customize exhibits with open, single-sided or double-sided panels that form one-dimensional or multi-layered presentations within one frame. Additionally, MC² invites customers to participate in the new EcoFlex™ Community, a flexible membership program with extra benefits and savings, which add up as marketers increase their use of EcoFlex™.

"EcoFlex™ is the practical solution for budget-constrained companies that don't want to skimp on their trade show booth or branding experience. It also affords marketers the opportunity to stretch their budgets to have a presence at every show by reducing the drayage and set up costs," says Rob Murphy, chief marketing officer, MC². "At the same time, they can be conscious of their trade show program's environmental footprint as well."/p>

For more information on EcoFlex™ and joining the EcoFlex™ Community, please visit www.mc-2.com or contact Matt DeMario, MC² at 866-422-9306 or email mdemario@mc-2.com.

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