How to get what you came for at a Trade Show

According to a recent study conducted by MarketingProfs, 52% of the surveyed marketers have already started making changes to plans and budgets. But a downturn is no time to stop spending on marketing. The key is to adapt your strategies to the New Economy. "How to get what you came for at a Trade Show" outlines steps to maximize attending a trade show on behalf of your company.

Also see our companion booklets "Top 5 Reasons to Exhibit Now" for marketing executives and "Leave an Impression Not a Footprint" to make the switch from printed to digital marketing materials.