MC² Releases Tips for Trade Show Participation in an Uncertain Economy
New guide helps executives evaluate and improve trade show participation for better results
Chestnut Ridge, NY (November 26, 2008)
— Trade shows serve as valuable sales and marketing vehicles to generate business through qualified leads and build brand awareness and relationships. Recent data from the Center for Exhibition Industry Research (CEIR) indicates the total cost of closing a sale without trade show participation averages $1,140 compared to $705 for a show generated lead.
MC² Wins Event Design Award for Pioneer's KURO Retail Stores
Chestnut Ridge, NY (November 10, 2008)
— Leading experiential marketing agency MC² has earned a bronze Event Design Award in the Best Retail Environment category for the store-in-store, brand building environment it created for Pioneer’s high-end KURO plasma screen. The Event Design Awards are sponsored by Event Design magazine.
MC²’s Suite of Online Tools Help Maximize Tradeshow and Event ROI
Chestnut Ridge, NY (November 3, 2008)
— MC², a global leader in exhibit, environment and event design and production, has introduced a suite of proprietary online tools to help customers identify successful marketing strategies, deliver measurable results and a obtain a greater return on investment from tradeshows and events.
MC² Helps LACOSTE Reflect on 75 Years with Store-in-Store Environment
Chestnut Ridge, NY (September 11, 2008)
— MC², an exhibit, environment and event producer, is working with LACOSTE S.A. on a special mobile store-in-store environment to celebrate the brand’s 75th anniversary.
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