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EVENTS AND MEETINGS · EXHIBITS · ENVIRONMENTS
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About MC²
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Experiential Marketing (EM) delivers a company’s brand to a target audience through a live or dimensional format. The actual experience can be distilled down to four activities or programs:
  • Events
  • Exhibits
  • Environments
  • Non-traditional EM
MC² provides complete turnkey service in these areas.

Marketing/Creative Strategy

Development, Execution, The Five E’s
MC² has a proprietary process we call the 5 E’s: Exploration, Envision, Experience, Execution & Evaluation. This parallels the classic creative process model: Clarification, Ideation, Development, Implementation & Challenge Finding.

Innovation & Creativity
MC² is actively involved in training employees in innovation and creative process.

Design
Powered by our proprietary creative process and driven by client objectives, MC² is fortunate to have more than 30 3D and graphic designers, along with a network of designers, producers and creative personnel on retainer. Throughout, we seek out universal metaphors and paradigms that are evocative of the desired emotional connection with your product and the experiential take-away you desire.

Project Management & Account Management
We have project managers and account managers with skill levels and in-the-trenches experience that are second to none. Throughout our network, we have more than 60 individuals dedicated to getting it done proactively.